XR Project
VR JOURNALIST TRAINING SIMULATION
An immersive training experience in Meta Quest Pro designed to prepare journalists for the extreme conditions of reporting during a hurricane.
Prototype:
Role:
XR Designer & Developer (Team of 5)
Course:
SI 659: Developing XR Experiences
Project Duration :
2 months
Objective
outcome
This project strengthened my understanding of user research best practices, including conducting and analyzing interviews, heuristic evaluations, usability testing and developing personas and scenarios.
It also provided extensive practice in presenting work and engaging in continuous feedback exchanges, both during and outside of structured class time.
challenges
This project was completed independently, so while there were structured opportunities for in-class feedback, much of the critique had to be sought proactively beyond the classroom.
Additionally, learning Figma for high-fidelity prototyping was not not formally covered, which introduced a learning curve - but one I was able to adapt to quickly
tools
Figma
Sheets (interview/usability analysis)
Solution :
To address this, a vibrant and cohesive set of promotional materials was developed, including posters, flyers, and social media graphics. The campaign leveraged bold, sun-soaked color palettes, playful typography, and dynamic imagery that captured the essence of summer fun.
Consistent visual elements and messaging were used across all materials to reinforce the festival’s brand identity and create a unified, easily recognizable look. The designs were tailored for both print and digital platforms, ensuring maximum reach and adaptability.
Problem :
Promoting summer festivals in a saturated market is a significant challenge, as audiences are constantly bombarded with event advertisements across multiple channels. Many festival campaigns struggle to capture attention or convey a unique, memorable atmosphere, resulting in low engagement and ticket sales.
The "Summer Vibes Festival" needed a cohesive visual campaign that would instantly evoke the energy and excitement of summer, while standing out from competing events.
Challenge :
The main challenge was to create visuals that would appeal to a broad, diverse audience while maintaining a distinctive festival identity. Striking the right balance between energetic visuals and clear, informative content was essential to avoid overwhelming viewers or diluting key messages.
Adapting the campaign’s look and feel for different formats—ranging from large posters to small social media posts—required careful planning to ensure visual consistency and impact at every scale.
Summary :
The "Summer Vibes Festival Campaign" successfully captured the lively spirit of summer through a series of eye-catching promotional materials. By combining vibrant colors, playful design elements, and cohesive branding, the campaign generated excitement and anticipation for the event.
This project demonstrates how thoughtful, well-executed design can elevate an event’s visibility, attract a wider audience, and create a memorable festival experience from the very first impression.
